Here’s the scene. It’s been a long day. The kids are screaming. So is your boss. So are your aching feet. You desperately need a place to kick back. But you don’t want the glitz and glam of some trendy club or the $20 ginger, egg yolk and absinthe creation at that mixology lab down the street. You just want a place where you can be yourself and enjoy a cold drink and a scratch-made meal with your friends. Sounds like Tavern’s calling.
Since taking over as their official agency of record early this year, LRXD has been helping the restaurant chain brand themselves as the metro area’s go-to no-frills neighborhood bar. In addition to all-new in-store branding work, LRXD and Tavern have just premiered two new 15-second spots currently running on network TV and online in the Denver area.
The pair of ads feature people receiving phone calls from mysterious individuals, enticing them with sexy-sounding offers. In one, an office worker gets a speaker phone call from his “favorite blonde” who ends up being a beer calling from the Tavern bar. The other features a basket of wings calling a frustrated working mom, asking her to “come get a taste.”
Talking food withstanding, we’ve all experienced some kind of subconscious urge to get a beer at the end of a long day. Luckily, next time we do, Tavern will be there waiting to serve up another round of good times. Wet your whistle for $10 less next time you go by signing up at TavernsCalling.com.