The packaging design for the Colorado-based supplementary beverage brand TRUETONiQS™ is inspired by the Rorschach inkblots. The brand needed an identity that was free from FDA scrutiny, communicated the confidence in the quality of their products and looked could stand apart from the competition on the shelves. The handmade inkblots reflect the benefits of the main ingredients in BRAIN TONiQ™, FIT TONiQ™, ZEN TONiQ™ and IMMUNO TONiQ™. The design illustrates the concept that is open to interpretation while gives the consumer easy access to all the ingredients and benefits.



GD USA American Graphic Design Awards – Dec 2016
Pentawards Silver- Aug 2016
Graphis – Nov 2016
Denver 50 – Jan 2017
Lürzer’s Archive – Full Page – 2017

Art Director/Design: Drew Bentley
Creative Director: Andy Dutlinger
Creative Director: Kelly Reedy
Copywriter: Eric Kiker